{"id":3682,"date":"2022-07-04T21:07:39","date_gmt":"2022-07-04T19:07:39","guid":{"rendered":"https:\/\/www.fabrica.us.edu.pl\/?p=3682"},"modified":"2022-07-04T21:09:02","modified_gmt":"2022-07-04T19:09:02","slug":"the-war-for-the-perfect-body-metaphorical-conceptualization-as-one-of-the-persuasive-discourse-strategies","status":"publish","type":"post","link":"https:\/\/www.fabrica.us.edu.pl\/?p=3682&lang=en","title":{"rendered":"The war for the perfect body. Metaphorical conceptualization as one of the persuasive discourse strategies"},"content":{"rendered":"<section class=\"kc-elm kc_row\"><div class=\"kc-row-container  kc-container\"><div class=\"kc-wrap-columns\"><div class=\"kc-elm kc_column kc_col-sm-12\"><div class=\"kc-col-container\"><div class=\"kc-elm kc-css-251038 kc_text_block\"><\/p>\n<h2><a href=\"https:\/\/www.fabrica.us.edu.pl\/?p=3471&amp;lang=en#aut_Blin\">Agnieszka Pastucha-Blin<\/a><\/h2>\n<p>(Uniwersytet \u015al\u0105ski w Katowicach)<br \/>E-mail: agnieszka.pastucha-blin[at]us.edu.pl<br \/><a href=\"https:\/\/orcid.org\/0000-0003-4920-2634\" target=\"_blank\" rel=\"noopener\">ORCID<\/a>: 0000-0003-4920-2634<br \/><a href=\"https:\/\/doi.org\/10.31261\/FLPI.2022.04.02\" target=\"_blank\" rel=\"noopener\">DOI<\/a>: 10.31261\/FLPI.2022.04.02<br \/>\u201eFabrica Litterarum Polono-Italica\u201d 2022, nr 1<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.journals.us.edu.pl\/index.php\/flit\/article\/view\/12707\/10294\" target=\"_blank\" rel=\"noopener\"><strong>Download the article<\/strong><\/a><br \/><a href=\"https:\/\/www.journals.us.edu.pl\/index.php\/flit\/issue\/view\/1249\/1013\" target=\"_blank\" rel=\"noopener\"><strong>Download all issue<\/strong><\/a><br \/><strong>The article is available\u00a0<a href=\"https:\/\/www.fabrica.us.edu.pl\/?p=3678\">in Polish<\/a><\/strong><\/p>\n<p style=\"text-align: JUSTIFY;\">This analysis draws attention to the particular aspect of metaphor, namely its persuasive force. Research made on linguistic material, coming from Internet portals indicate the presence of the WAR metaphor in relation to the conceptualization of\u00a0<em>caring for the body<\/em>. This type of metaphorical conceptualization is one of the many persuasive strategies used by the authors of the analyzed texts in order to influence the recipients by imposing a specific vision of reality on them, but above all influencing their behavior, translating into decisions of a financial nature.<\/p>\n<p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2744,2214,2358,534],"tags":[2637,2631,2649,2643,1870],"class_list":["post-3682","post","type-post","status-publish","format-standard","hentry","category-agnieszka-pastucha-blin-en","category-nr-1-4-2022-en","category-the-nobel-prize-laureates","category-varia-en","tag-conceptualization","tag-discourse-persuasion","tag-human-body","tag-structural-metaphor","tag-war","clearfix"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.fabrica.us.edu.pl\/index.php?rest_route=\/wp\/v2\/posts\/3682","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fabrica.us.edu.pl\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fabrica.us.edu.pl\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fabrica.us.edu.pl\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fabrica.us.edu.pl\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3682"}],"version-history":[{"count":2,"href":"https:\/\/www.fabrica.us.edu.pl\/index.php?rest_route=\/wp\/v2\/posts\/3682\/revisions"}],"predecessor-version":[{"id":3684,"href":"https:\/\/www.fabrica.us.edu.pl\/index.php?rest_route=\/wp\/v2\/posts\/3682\/revisions\/3684"}],"wp:attachment":[{"href":"https:\/\/www.fabrica.us.edu.pl\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fabrica.us.edu.pl\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fabrica.us.edu.pl\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}