The war for the perfect body. Metaphorical conceptualization as one of the persuasive discourse strategies

Agnieszka Pastucha-Blin

(Uniwersytet Śląski w Katowicach)
E-mail: agnieszka.pastucha-blin[at]
ORCID: 0000-0003-4920-2634
DOI: 10.31261/FLPI.2022.04.02
„Fabrica Litterarum Polono-Italica” 2022, nr 1

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The article is available in Polish

This analysis draws attention to the particular aspect of metaphor, namely its persuasive force. Research made on linguistic material, coming from Internet portals indicate the presence of the WAR metaphor in relation to the conceptualization of caring for the body. This type of metaphorical conceptualization is one of the many persuasive strategies used by the authors of the analyzed texts in order to influence the recipients by imposing a specific vision of reality on them, but above all influencing their behavior, translating into decisions of a financial nature.